A Stern WARNING to all Business Owners!
Ignore at your own peril...
When I think of business owners today, I think of a very popular movie.
If you run your own business, the chances are very good that you’ve already seen The Empire Strikes Back.
There’s a scene where Han Solo, Leia and my personal favorite, Chewy, are all crammed into their spaceship…
And in that scene, they’re on the run from the big bad guys…
And they have no plan to get to safety.
In fact, while they’re on the run…
Han’s ship is literally falling apart at the seams.
And while the crew is doing their best to move as fast as they can…
Han’s down in the trenches in his ship, frantically putting out all the fires trying to make it all work.
And just as things couldn’t get any worse…
They head right into an asteroid field, where they could be absolute goners with one wrong move.
Now, this might sound like a stretch…
But this is every business owner at some point in their career.
It doesn’t matter if they’re new, or if they have ran their business for years.
They’re trying to outperform the competition…
But at the same time, they’re trying to juggle a million balls in the air, while putting out big fires.
And ironically enough, some business owners wear that like a badge of pride.
They take pride in “doing it all” in their business. Accounting. Customer Service. Sales and Marketing.
Why on Earth do they do all of this? Because it gives them a sense of control.
But you and I both really know, that only lasts for so long…
What happened to Han, Leia and Chewy in the asteroid field?
Well, luck was on their side, and they got out.
But eventually their luck ran out…
They walked right into a trap, set by the bad guys.
The bad guys had leverage where the good guys had none.
Now, if Han, Leia and Chewy weren’t so run down and desperate, and took the time to think of the right plan…
They wouldn’t have walked right into the trap set by the bad guys.
When you’re a business owner, as time goes on, you don’t want to do more in your business.
You want to stop and figure out your next moves, and then delegate the right people to help you.
But if you’re just hustling and grinding because you feel “in control”…
I guarantee you, you’re not making the best use of your time.
So first things first… who is this big Star Wars nerd talking to you anyways?
My name is John. I’ve spent years doing marketing, sales and account management for companies big and small.
What I do now is I write marketing copy for emails, sales letters and upsell offers, that pull the right emotional triggers inside peoples’ heads.
And either I try to get them to buy right then and there.
Or at the very least, get them to think about buying, and have them justify their purchase later on.
But let me get straight to my point…
I want you to think about what you’re really good at in your business, and what you’re not the best at…
At some point today, take a quick moment and really think about it…
The things you’re really good at, keep doing those things.
But the things you’re not the best at…
Think about handing those off to someone else.
I’ll tell you one thing I’m not good at… Taxes.
I hate anything related to taxes. Taxes give me a headache.
So much so, that I pay someone else to do my taxes for me.
Every year, I just hand over my forms, spreadsheets and receipts to my accountant…
And I just write her a check. Done deal. No more headaches.
Could I just learn to do my own taxes? Sure I could.
But I know, I’ll be double-checking my tax forms, wondering the entire time if I’m even doing it right.
Meanwhile, in the back of my head, I’ll be thinking of other things I could be doing that are worth my time.
Now, if Marketing is one of those things that you love, and you’re good at it…
Keep doing it. It’s exciting stuff! At least, I think it is.
However, there’s also a lot of unsexy stuff when you’re working on marketing…
- There’s lots of research involved
- There’s tons of writing, editing and tinkering
- And there’s a lot of testing and finding out what works
And if you find yourself feeling frustrated…
Or you’re not getting the results you want…
Or you constantly keep thinking that you’re going in the wrong direction.
Then do what I did…
Hand it off to someone else.
Someone who has more practice, patience and knowledge in that area.
There’s literally no shame in it. It’s actually very smart to ask for help.
Especially if you’re a guy like me. Sometimes, you don’t want to ask others for help…
But when you finally get to a point where asking for help makes sense…
It takes a TON of pressure off your back.
So much so, that it gives you more time to solve problems that are worth your time.
Now, you don’t have to get marketing help from me…
By all means, get help from someone you trust.
But if what I’ve said resonates with you.
Or at the very least peaked your interest…
I have a link below that will take you to a brief set of questions…
Which will help me get to know your business better.
Before I write any marketing copy for anyone…
I want to know if it’s going to be a good fit for you and me.
If I can’t help you, you’ll be the first to know. I’m just a straight-shooter like that.
But if I can help you, you’ll get done-for-you copy for your marketing emails, sales letters or upsell offers.
Which will pull all the right emotional triggers in someone’s mind…
And lead your customers to wherever you want to take them.
But the most important thing…
Is you’ll gain REAL leverage in your business.
No more feeling guilty that you’re not “doing more”.
And it’ll give you more time, so you can spend it where it actually makes sense.
Click on this link to complete just a few questions. It’ll only take one minute.
After that (if it’s a fit) I’ll, schedule a time with you where we’ll both jump on a call and get to work.
But get out of the asteroid field. Get to a point where you’re not on the ragged edge anymore.
I’d love to get you to a point where you have more clarity and control in your business.
But Rome wasn’t built in a day. Let’s take it one step at a time…
Answer a few questions today, and get real leverage with your marketing and your business.