How to write a marketing email in 3 easy steps
Writing a marketing email can be intimidating.
But it can be done, and I’ll show you how to write one in just minutes step-by-step.
Like anything else, “there’s a million ways to skin a cat.”
But this is just one way that does not take a lot of effort.
Step 1: Tell a personal story
There’s a lot of marketing out there, where so-called experts shout out different recommendations…
But I would recommend that you tell a personal story that is relatable.
It doesn’t have to be a story involving you.
It can involve someone else, or one of your customers.
A good story already has human interest and conflict baked in, so it’s already interesting.
Plus people will remember it better.
Once you have a good story, then you can write a subject line that pulls readers in.
Step 2: Get to the point
Just like Steve Martin in the movie, “Planes, Trains and Automobiles”…
“If you tell a story, have a point.”
You just need one. Only one per email.
And again, it’s gotta be relatable to your reader.
And Step 3…
A lot of marketers will scream SELL SOMETHING!
They’ll say, you have to pitch something, like a product or service.
And yeah, you can totally do that at the end. I’m 100% pro-sales.
But the absolute last thing you have to do…
Is relate everything back to the reader.
Ultimately, you have to ask, “What’s in it for the reader?”
Throughout the email, you should always be constantly reminding them, what’s in it for them.
With the subject, story, your main point…
And if you have something to sell to them, you have to remind them again what’s in it for them.
Do you need MORE ideas for marketing emails?
I send a weekly newsletter with nothing but great examples of email marketing.
These emails sell everything from high-ticket products to one-on-one consultations.
They’re not emails for you to copy word-for-word.
But if you want send more emails and better emails, this is a great place for you to start.
And you definitely don’t have to stare at a blank screen wondering what to write next.