Over the past month, I’ve received the same email from more companies than I know what to do with.
Every company I either currently do business with or have done business has pinged me. My cable company, bank, mortgage company, credit cards, financial planner, clothing delivery service, HVAC guys, airline, coffee store, the list goes on…
Literally every company I’ve ever submitted an email to has come out of the woodwork. And for the most part, it’s pretty much been the same email…
“We’re here for you… Blah, blah, blah. Please don’t forget us…” Something to that effect.
On one hand it’s great that I don’t have to pay delivery fees, which are nice. Unless I can think of something else, that is the only silver lining to this quarantine business.
These emails are mostly stupid for a few reasons:
- It’s the same message we have to hear over an over again. Kind of like state governments, nobody knows what to do so they’re just looking around and copying whatever anyone else does.
- There is zero call to action other than “contact us”. No links to content, videos or even sales pages to products. It is very anti-direct response.
- And even worse, companies have been sitting on these emails all this time, and they still can’t do email marketing the right.
I’ve seen a few stories from local companies adapting and actually helping out their communities, but they’ve only been posting on their social media.
These companies could easily take those same stories and repurpose them into a series of regular emails, while stilldriving sales online.
However, I have seen a few companies handle email during this time the right way.
The most successful series of emails I’ve seen have been delivered from Perry Marshall. Perry is an online marketer, runs a mastermind called New Renaissance and has written a book called 80/20 Sales and Marketing.
Check out one his videos here about how to sell during a crisis. It’s also worth subscribing to his list as well.
To opt-in, visit PerryMarshall.com